Kolkata, Oct. 15 -- The National Jute Board (NJB), under the Ministry of Textiles, Government of India, is promoting the use of jute in Durga Puja pandals across Bengal, placing sustainability at the heart of one of the state's most celebrated cultural festivals.
NJB has launched a series of initiatives to enhance public awareness about jute and Jute Diversified Products (JDPs) during the festive season. Jute is finding its way into pandal decorations, offering an eco-friendly alternative to conventional decorative materials.
From thematic installations and wall coverings to intricate ornamental elements, the use of jute brings together traditional craftsmanship, creative expression and environmental consciousness, while highlighting the immense potential of this natural fibre in contemporary applications.
To further promote jute-based products among the public, NJB is facilitating the establishment of 15 dedicated Jute Diversified Product (JDP) stalls across selected Durga Puja pandals in Kolkata. These stalls will showcase a wide range of innovative jute products and applications.
Recognising the efforts of Puja organisers who champion this green initiative, NJB is also organising the 'Eco-friendly Durga Puja Pandals with Jute Contest 2026' to encourage innovative and extensive use of jute in pandal decoration. The awards will include a first prize of
Rs 1.50 lakh, a second prize of Rs 1 lakh, a third prize of Rs 75,000, and five consolation prizes of Rs 25,000 each. The initiative seeks to encourage friendly competition among Puja committees while demonstrating the diverse possibilities of sustainable design
using natural fibres.
Published by HT Digital Content Services with permission from Millennium Post.