New Delhi, July 27 -- India's homegrown billion-dollar fruit-based drink, Maaza celebrates 50 years of its journey in country. Anandana - The Coca-Cola India Foundation, honoured the mango farmers behind the brand's legacy through its flagship agriculture initiative, Project Unnati which supports mango farmers with modern cultivation practices to improve productivity, fruit quality and efficient water use.
Marking National Mango Day, the event included the release of a 'Special Cover' in collaboration with Department of Posts. Chirag Paswan, Union Minister of Food Processing Industries along with Col. Akhilesh Kumar Pandey, Chief Postmaster General, Delhi Circle, Department of Posts, Ministry of Communications released the Special Cover.
Farmers from various parts of country were felicitated in the presence of Coca-Cola India leadership, bottling partners, implementation partner CENDECT and mango supplier Foods & Inns Ltd.
Devyani Rana, Vice President - Public Affairs, Communications & Sustainability, Coca-Cola India & South West Asia, said "Behind every bottle of Maaza - one of India's most loved fruit-based drinks is the dedication and expertise of India's mango farming communities. Through Anandana's Project Unnati, we have been working alongside farmers and our implementation partners to strengthen productivity, improve fruit quality, and promote more resilient farming practices. As Maaza celebrates 50 years, it is equally a celebration of the farmers whose commitment has helped shape India's mango heritage. We remain committed to supporting their journey through sustainable agriculture and long-term partnerships."
Published by HT Digital Content Services with permission from Millennium Post.