Kuala Lampur, May 28 -- The circular economy has emerged as one promise to decouple economic growth from resource consumption. But how do we know when a company has actually achieved circularity? Who draws the line between genuine change and sophisticated greenwashing? According to Jianming Yang's analysis, the answer, for many, lies in standards and certification. In his chapter, "Circular Economy Standard and Certification," Yang dissects the emerging landscape of frameworks-from the various ISO efforts - designed to do for the circular economy what LEED did for buildings. On the surface, this seems like a necessary and inevitable step toward maturity. But beneath the technical language of auditors and conformance lies a more troubling ...