Kuala Lampur, April 10 --  

KUALA LUMPUR, April 10 - Will you always choose the cheapest brand when you are shopping, if your wallet or purse feels a bit thin now?

Research firm Rakuten Insight's latest survey this month shows that Malaysians would not necessarily go for what is cheapest, and that they also want a good quality product when choosing a brand.

Rakuten Insight Malaysia's commercial research lead, Min Yao Kong, told Malay Mail that price is a dominant factor, but not the overwhelming reason why Malaysians would choose a certain brand when finances are tight.

"53.4 per cent cite lowest price as a driver. That means nearly half don't. Under genuine financial stress, you'd expect that number to be higher.

"What it ...