KUALA LUMPUR, July 28 -- What would you do if it becomes more expensive to get food delivered or to hop on an e-hailing ride? Will you try to cook at home or use the public transport or carpool, or will you continue using these services?

In consumer research company Rakuten Insight's latest survey, 82 per cent of the 1,003 Malaysian respondents said they would change their behaviours (including reducing or not using these services) if ride-hailing or food delivery prices continue to rise due to fuel costs.

For example, 28 per cent said they would switch to cheaper alternatives such as public transport, driving themselves, or cooking at home; 27 per cent said they would use such services less often; 17 per cent would only use when there ...