KUALA LUMPUR, Oct. 5 -- A10-year-old girl is photographed dressed in full designer clothing made for children, and then posts the photo on Instagram.

In the caption, she thanks her sponsors.

The post gets over 12,000 likes, indicating extensive reach thanks to her over a million followers.

More than likely, the sponsorship came after negotiations between the brand and the parents.

A single post like the one described could earn the family up to RM20,000.

Think of influencers marketing for a brand for a paid fee, only this time it's a minor-a "kidfluencer" in social media lingo.

Today, kidfluencing is rapidly growing into an industry.

While it's hard to pin down a figure in terms of valuation, some scholars estimate the global child...