Kuala Lampur, June 17 -- As Malaysia gears up for Visit Malaysia 2026, attention is turning to the hotel industry, being one of the tourism sector's key pillars.
Experts are calling for strategic reforms to ensure digital transformation supports long-term sustainability.
This article focuses on hotels, which play a vital role in shaping visitor experiences, promoting national branding and supporting Malaysia's sustainability goals.
Many Malaysian hotels are still falling short in aligning digital transformation efforts with broader environmental, social and governance (ESG) priorities.
This misalignment could slow the momentum gained during the post-pandemic recovery and may affect Malaysia's standing as a credible sustainable travel ...
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