KUALA LUMPUR, Dec. 2 -- More than 100 Malaysian SMEs and homegrown brands are expected to participate in the first-ever Malaysia Brand Day, set for January 8 to 10, 2026, an inaugural showcase organisers hope will not only unite local brands but also attract international buyers, investors and partners.

Backed by the Prime Minister's Office and supported by 10 ministries and government agencies, the three-day KL Convention Centre event marks a major milestone for the Branding Association of Malaysia, which is celebrating its 25th anniversary.

Organising chairman Eden Yap said the initiative is designed to create real, long-term economic impact for Malaysian businesses.

"This is more than an exhibition - it's a national movement. SMEs c...