Kuala Lampur, Sept. 5 -- You're scrolling at 2am just to relax. A few swipes later, you see a flash deal: "RM0.01 offer now" The countdown timer ticks, the coupon pops up, and before you know it, a parcel is on its way to your doorstep. Welcome to TikTok Shop-the digital pasar malam that never closes.

TikTok has become more than a stage for entertainment; it is Malaysia's newest retail mall, where storytelling, urgency, and authenticity converge. For businesses, this shift represents both a challenge and an opportunity. The rules of retail are being rewritten, and those who adapt quickly can reach audiences in ways previously unimaginable.

The big win for small businesses

Perhaps the most surprising impact of TikTok Shop is its levelli...