Kuala Lampur, May 15 -- MAY 15 - In November 2025, leaked internal Meta documents revealed that the platform was deriving substantial revenue from advertising activities linked to online scams and prohibited goods.

These revelations found that Meta had failed to prevent the dissemination of approximately 15 billion "high-risk" advertisements to users each day, generating an estimated US$7 billion (around RM29 billion) in annualised revenue from ads exhibiting clear indicators of fraud.

The problem appears to have been further exacerbated by Meta's advertising personalisation engine, which systematically amplifies users' exposure to fraudulent content.

Rather than functioning as a protective mechanism, the system uses prior engagement s...