KUALA LUMPUR, Oct. 31 -- Any entrepreneur would tell you that they often chance upon the idea for their business while engaging in the most mundane, daily activities.

For Rozaila Zakaria, the founder of Kelapa, a single-origin, frozen fresh coconut water brand, that idea arose when she was spending time with her loved ones outdoors.

She explains, "My family spends a lot of weekends at rugby tournaments, so I've spent countless hours standing under the Malaysian sun, cheering from the sidelines."

Watching family members play, Rozaila started thinking about "how nice it would be to have something naturally refreshing and convenient during these outdoor activities."

Fresh coconut water was already a favourite, so when an acquaintance int...