KUALA LUMPUR, Oct. 11 -- Singapore-based lifestyle and collectibles brand Play Nation has expanded into Malaysia with a flagship pop-up at The Exchange TRX, featuring miniature replicas of familiar local establishments, character merchandise and interactive activities.

Officially launched on September 24, the pop-up brings together collections and collaborations with popular franchises including Care Bears, Sanrio and LINE Friends.

According to a press release from Play Nation, the launch follows several previous collaborations and promotional activities in Malaysia, as the company seeks to establish a stronger presence among local collectors.

"We've spent nearly two decades building Play Nation and bringing it to fans around the world...