Kuala Lampur, April 25 -- JEAN-SUR-RICHELIEU (Canada), April 25 - Before the puck dropped in yesterday's pivotal NHL playoff match, hundreds of Montreal Canadiens fans took their seats in two century old Catholic cathedral.

But they weren't there to pray the Canadiens beat the Tampa Bay Lightning in Game 3 of their first round series-they were there to drink beer and watch the game.

"Hockey is a religion in Quebec," said Francoise Dancause, artistic director of the Cargaison collective, which curates immersive cultural experiences in Quebec.

She had the idea to install a hockey viewing experience in a church when she woke up on New Year's Day.

"The Canadiens had a good team. I said to myself, for sure we're making the playoffs," Danca...