India, Aug. 14 -- There are a lot of brands doing jewellery. But nobody is doing jewellery like Richa Baisa.

It is a tall claim, yes, but not one I'm making lightly. You see jewellery can mean so much to so many people; for some it is an investment and for many it is a form of expression. Then there's the cadre that is not just wearing jewellery but essentially scratching a creative mental itch that can't be satisfied otherwise. In other words- the urge to not conform, the urge to be authentic, and the urge to wear your authenticity boldly. That's a lot of expectations from a piece of jewellery. But while I don't hold it against the ones that make me think less (it's great for days I don't have the blessing of the Gods of ornamentation),...