India, Aug. 21 -- "We're not asking anybody to buy a shoe from us because we're a sweet homegrown brand or anything of that sort. We're making a serious product, and we're a very serious brand," Co-founder of Built, Vedant Lamba tells me as he tunes in to our call. Close to a month ago a giant human foot appeared on Carter Road, Bandra breaking out of a steel cage thick in the middle of Mumbai's monsoon. It was a symbolic and actual representation of the brand that was launching alongside it. Founded by Lamba alongside Vijayant Dhaka, Built entered the market with a barefoot, natural-movement shoe, and then quickly moved into athleisure and performance wear over the last month, but Built isn't trying to be like any other culture or hype l...