India, Feb. 9 -- When the world's most-streamed artist Bad Bunny takes the stage at the Super Bowl, the expectations for high-fashion "couture" are usually through the roof. Yet, for Super Bowl LX in February 2026, Bad Bunny completely subverted those expectations by choosing Zara, a Spanish fast-fashion brand, for his headlining performance. This wasn't a choice made out of necessity, but rather a calculated statement of accessibility and community on the world's largest stage.

Styled by his longtime collaborators Storm Pablo and Marvin Douglas Linares, the Puerto Rican superstar donned two custom all-white looks created entirely by Zara. Bad Bunny began the high-energy set in a monochromatic ensemble consisting of a cropped button-down...