Sri Lanka, Nov. 17 -- On 11 November 2025, Colombo hosted a major roundtable on tobacco harm reduction, organized by Quit Like Sweden, a UK-based international non-profit platform.

The event brought together experts from around the world to examine Sweden's successful tobacco harm reduction model and discuss how elements of this approach could be adapted in South Asia, including Sri Lanka, in ways that reflect local cultural realities.

Sweden currently has the lowest smoking rate in Europe. With only 5.3% of adults smoking, it is on track to become Europe's first smoke-free nation.

According to the WHO, a country is considered smoke-free when its smoking prevalence falls to 5% or below. Sweden's achievement is the result of decades of ...