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Srilanka, Oct. 6 -- Enabled by the World Bank's GFPP
Skift, the world's largest tourism industry Intelligence consultancy, in joint venture with MTI Consulting, the international strategy consultancy, has been selected by Sri Lanka's Ministry of Tourism and the World Bank to strategize and support the development of Sri Lanka's Global Destination Communication Campaign Roadmap.
The assignment includes the development of a five-year global promotional campaign strategy supported by market intelligence, marketing direction, and a robust campaign management blueprint. The aim is to modernize Sri Lanka's global tourism messaging, ensuring it is insight-driven, int...