Srilanka, Sept. 8 -- Godrej Consumer Products Ltd. (GCPL), a leading emerging markets FMCG company, has appointed WPP Media as its global media agency partner for its international business spanning Sri Lanka, Bangladesh, Nigeria, South Africa, Indonesia, Argentina and Chile. EssenceMediacom, part of WPP Media, has already been managing GCPL's media mandate in India since 2025.
The appointment follows a three-month global media pitch process initiated in March 2026 to consolidate GCPL's media operations outside India under a single global agency group. Media responsibilities across these markets were previously managed independently through locally appointed agencies.
Dileepa Gregory,, Country Head - Godrej Household Products Lanka (Pvt) ...