Lucknow, Dec. 6 -- Uttar Pradesh will scale up its flagship One District One Product (ODOP) initiative with the launch of ODOP 2.0 and a new One District One Cuisine programme, Chief Minister Yogi Adityanath announced on Friday while reviewing the scheme's progress.

He said ODOP has become a defining pillar of Brand UP, generating employment, supporting local enterprises, and significantly boosting the state's export profile.

ODOP 2.0 to Focus on High-Performing Units

Adityanath said the second phase will prioritise enterprises that demonstrated strong performance in the first phase, enabling their expansion and strengthening their access to markets.

ODOP 2.0 will focus on technology upgrades, improved packaging, higher quality standa...