Lucknow, Sept. 7 -- More than 100 PM Vishwakarma artisans and craftspeople in Barabanki were trained in artificial intelligence (AI), product branding and digital marketing, with 23 beneficiaries also onboarded onto the Open Network for Digital Commerce (ONDC) to help expand their access to online markets.

The training focused on helping traditional artisans improve product visibility, strengthen branding and explore digital platforms to reach a wider customer base.

Participants were also briefed on business management, loan procedures and benefits available under the PM Vishwakarma Scheme and various state government initiatives.

Focus On AI And Digital Market Access

Hrithik Raj Srivastava and Utpal Pandey demonstrated how AI tools c...