New Delhi, Oct. 23 -- FICCI on Thursday urged Indian companies to adopt a strategic approach to the European market to maximise gains from the proposed India-EU free trade agreement (FTA), noting that tariff concessions alone may not boost exports.

FICCI Secretary General Anant Swarup said the key challenge was to convert improved market access into sustained market penetration, particularly for micro, small and medium enterprises (MSMEs).

He stressed the need to identify products with significant tariff advantages, build relationships with European buyers, improve product quality and integrate into European supply chains, reported PTI.

Compliance, Certification Key To Export Growth Swarup said MSMEs could expand their reach by supplyi...