Srinagar, May 7 -- The fight against drugs has ramped up with massive campaigns gaining momentum under 100-Day Nasha Mukt Bharat Abhiyaan (NMBA) (Drug-Free India Campaign), an intensive, time-bound initiative launched in April 2026, primarily within the Union Territory of Jammu and Kashmir, aimed at combating the rising menace of drug abuse and trafficking. This 100-day campaign is a subset of the broader Nasha Mukt Bharat Abhiyaan (NMBA), which was launched nationally by the Ministry of Social Justice and Empowerment on 15th August 2020.

Across the country, campaigns like NMBA have amplified the urgency of building a drug-free society. Schools, as the most accessible public institutions, have naturally become key platforms for spreading...