Srinagar, June 23 -- Kashmir's apple industry is not merely an horticulture activity; it is the lifeline of the Valley's rural economy. From north Kashmir to south Kashmir, thousands of families depend entirely on apple cultivation for their livelihood. The income generated from orchards supports education, healthcare, household expenses, and the overall economic stability of farming communities. However, a growing and deeply concerning problem is threatening this vital sector- the increasing presence of substandard pesticides, fungicides, insecticides, and fertilizers in the market.

Over the past several years, apple growers across Kashmir have repeatedly reported severe losses after using agrochemical products purchased from licensed d...