Srinagar, July 18 -- A delegation of the PHD Chamber of Commerce and Industry (PHDCCI), led by its Chief Executive Officer and Secretary General Dr Ranjeet Mehta, on Friday called on Lieutenant Governor Manoj Sinha and discussed measures to strengthen Jammu and Kashmir's position as a hub for the creative economy, film tourism and investment.

According to an official statement, the delegation appreciated the administration's efforts to improve infrastructure and create a conducive environment for tourism, business and investment.

The members also discussed strategies to promote Jammu and Kashmir as a preferred destination for international film productions and creative industries by leveraging its scenic landscapes, cultural heritage an...