Srinagar, July 10 -- Chief Minister Omar Abdullah on Friday unveiled the official merchandise for the Kashmir Marathon 2026 and launched the promotional campaign for the event, saying the initiative would help establish Kashmir on India's marathon calendar while promoting sports tourism in the Union Territory.

The official merchandise, comprising the marathon cap, finisher's medal and racing kit for participants, was unveiled at a function held at the Royal Springs Golf Course (RSGC), Srinagar. The Chief Minister also released the promotional video for the event.

According to an official statement, the initiative aims to promote sports tourism, encourage fitness and healthy lifestyles, and showcase Jammu and Kashmir as a destination for...