Srinagar, Feb. 28 -- The purple revolution unfolding in Jammu and Kashmir is not a story of spectacle but of substance. Lavender cultivation has emerged as a decisive shift in the region's economic landscape, offering farmers and youth a sustainable livelihood where traditional options were limited. What makes this transformation remarkable is its foundation in science and policy, not chance. By linking cultivation to research, quality control, and modern infrastructure, the region is being positioned as a hub of aroma-based enterprise with the capacity to compete globally.

The infusion of significant funds into state-of-the-art facilities ensures that this movement is not fragile. Laboratories dedicated to biological sciences, natural p...