Srinagar, June 22 -- Lavender fields in Kashmir are beginning to emerge as more than just a scenic delight. They represent a new chapter in agriculture and tourism, where the two sectors can work hand in hand to create opportunities for farmers and attract visitors to rural landscapes. The sight of purple blooms stretching across valleys is not only a visual treat but also a symbol of how diversification in farming can reshape the economy. Tourists stopping to take photographs and share them widely make these villages known far beyond the Valley, turning natural beauty into a tool of promotion and revenue generation.

Lavender requires less water and fewer chemical inputs compared to traditional rain-fed agriculture, which is increasingly...