Srinagar, July 30 -- Tourism in Jammu and Kashmir has always been seen as a sector with immense potential, capable of driving economic growth, creating employment and showcasing the region's cultural and natural wealth. The recent parliamentary disclosures on sanctioned projects under flagship schemes reaffirm that central assistance is flowing into the Union Territory, but the larger question remains whether these investments will translate into a sustainable boost for the industry and its stakeholders. The sanctioned projects, spread across circuits and destinations, represent significant financial commitments, yet their impact will depend entirely on execution, maintenance and integration into a broader tourism strategy.

The sanctione...