Srinagar, July 10 -- Chief Minister Omar Abdullah on Thursday called for a shift from volume-driven to value-based tourism, saying there is a need to develop Jammu and Kashmir as a sustainable tourism destination and regulate the flow of visitors.

Addressing the inaugural session of the Conclave on 'Sustainable Tourism Planning - Designing Tourism for Tomorrow', organised by the Department of Tourism at the SKICC here, Abdullah called for a paradigm shift in Jammu and Kashmir's tourism strategy, an official press release informed.

It said Omar Abdullah urged the policymakers, industry stakeholders and local communities to move beyond volume-driven tourism towards a value-based and sustainable tourism model that safeguards the region's f...