Srinagar, Aug. 7 -- Horticulture sector in Jammu and Kashmir is more than an economic activity; it is the lifeline of rural households, shaping livelihoods, employment and land use across the region. Yet despite its importance, the sector continues to struggle with systemic weaknesses that prevent farmers from realising fair returns. The recent review of the marketing and processing corporation has once again highlighted the urgency of moving beyond ceremonial meetings and adopting a farmer-first approach. Unless the institution transforms itself into a driver of innovation and accountability, the promise of horticulture as a pillar of rural prosperity will remain elusive.

Farmers here operate on small and fragmented holdings, often less...