Srinagar, April 16 -- Chief Minister Omar Abdullah on Wednesday inaugurated the 'Know Your Artisan' initiative aimed at promoting the region's handicrafts and artistic heritage, under the 'Soulful Kashmir' campaign.

He emphasised that artisans are the custodians of the region's cultural identity, saying the programme aims to provide them direct market access, ensure fair value for their work, and strengthen the authenticity of traditional products.

The latest edition of the 'Soulful Kashmir' campaign builds on last year's momentum in keeping with the chief minister's commitment during his budget speech, where he assured strengthening of "Brand Jammu and Kashmir" and promoting the region's rich handicrafts and handloom traditions, an off...