SRINAGAR, Oct. 28 -- Secretary, Rural Development Department (RDD) and Panchayati Raj, Ramesh Kumar, on Wednesday inaugurated the 10-day SARAS Aajeevika Mela at Polo View Park in Srinagar, bringing together rural entrepreneurs, artisans and women-led Self-Help Groups (SHGs) from across the country.
Organised by the Jammu and Kashmir Rural Livelihoods Mission (JKRLM), the mela provides a platform for participants to showcase traditional crafts, promote locally made products and explore new market opportunities. Several districts of Jammu and Kashmir are also participating with their distinctive products.
Speaking at the inauguration, Kumar said the mela offered rural artisans and entrepreneurs an opportunity to exchange ideas, learn from o...