Lesotho, Dec. 10 -- December is a festive month buzzing with excitement, gift-giving, and celebrations. From cozy home decor to must-have gadgets and sweet treats, shoppers are on the hunt for the perfect items to round off the year. For small and medium enterprises (SMEs), it's also a time of high sales and opportunities.

This guide explores the products that fly off shelves during the festive season, why they are in high demand, and how businesses can navigate trends, prices, and consumer behavior to maximize profits.

Beauty and grooming spike

The beauty sector sees a surge during the festive season as customers invest in self-care and pampering.

Mapheko Ramotete, a nail salon entrepreneur, says her white gel nail art is a top-selle...