Lesotho, Jan. 14 -- Econet Telecom Lesotho (ETL), together with its sister company Sasai Econet Financial Services (SEFS), is increasingly positioning youth, women, arts and culture at the centre of its flagship Hoa Khonahala campaign, turning a customer reward initiative into a broader platform for empowerment, inclusion and community engagement.

Far beyond simply rewarding customers, the campaign has become a nationwide movement that blends technology, creativity and social impact. Through district activations, brand ambassador programmes and partnerships with local artists, Econet is creating opportunities for young people while taking arts and culture directly into communities across Lesotho.

This commitment was once again evident ...