Lesotho, July 15 -- Econet Telecom Lesotho (ETL), in partnership with its subsidiary Sasai Econet Financial Services (SEFS), has launched its latest customer loyalty initiative, 'Re 'Moja', a four-month nationwide campaign that will see more than M7 million worth of prizes awarded to customers across Lesotho.

Launched on 10 July 2026, the campaign is designed to reward customers for their everyday use of ETL and SEFS products and services while encouraging greater adoption of digital financial transactions across the country.

Running from July until the end of October 2026, the campaign will give customers multiple opportunities to win through daily, weekly and monthly draws throughout its duration.

Unlike traditional promotions that ...