Lesotho, Jan. 7 -- Starting a small business is more than having a good idea. Turning that idea into a successful venture takes planning, discipline, and the right tools. From understanding your market to managing money and keeping customers happy, these are the essentials every entrepreneur should know.
1. A Clear Business Idea
Know the problem you are solving and why customers should choose you. Ask yourself:
* What am I selling?
* Who is it for?
* How is it better, cheaper, faster, or more convenient than others?
2. Understand Your Market
Research your customers and competitors. Find out:
* Who will buy your product or service
* Where they shop
* How much they are willing to pay
* Who else offers similar products
3. A Simple ...