India, Sept. 10 -- The Government of India has issued a release:

Telecom Regulatory Authority of India (TRAI) issued The Standards of Quality of Service (Duration of Advertisements in Television Channels) (Repealing) Regulations, 2026 (4 of 2026) dated 10.09.2026 to repeal the Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012 (15 of 2012) dated 14th May 2012, along with all orders and directions issued thereunder, with effect from the date of its notification in the Official Gazette.

The Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012 prescribes a ceiling of twelve minutes of advertisements in a clock hour in broadcast of a programme....