India, July 24 -- The Government of India has issued a release:
The Ministry of Information & Broadcasting (MIB) has released the TV Ratings Policy 2026, which sets out comprehensive guidelines for regulating television ratings in India. The policy defines clear standards for the registration, operation, audit, and oversight of agencies providing TV rating services, with the aim of ensuring transparency, independence and accountability in audience measurement.
The TV Rating Policy 2026 replaced the existing Guidelines for TV Rating Agencies in India dated 16th January 2014.
The major reforms introduced under the Policy include:
The prescribed safeguards include cross-holding restrictions, requirement of at least 33% independent director...