India, March 24 -- The Government of India has issued a release:
The Ministry of Rural Development informed Parliament today that the government has announced a new initiative called 'Self Help Enterprise Marts' (She-Marts) to empower rural women-led enterprises. These marts are envisioned as structured retail platforms where products manufactured by members of Self Help Groups (SHGs) can be displayed and sold directly to consumers. The initiative aims to establish better market linkages, increase visibility of local products, strengthen SHG institutions, and enable women entrepreneurs to expand and scale their businesses.
Under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, the "She-Marts" initiative facilitates marke...