MUMBAI, India, June 15 -- Reserve Bank of India issued the following notification:
RBI/2026-27/119
DOR.MCS.REC.No.98/01-01-036/2026-27
June 15, 2026
Reserve Bank of India (Regional Rural Banks - Responsible Business Conduct) Second Amendment Directions, 2026
It has been decided to issue comprehensive instructions on advertising, marketing and sale of financial products / services to all Regional Rural Banks (hereinafter referred to collectively as "RRBs" and individually as an "RRB") under the Reserve Bank of India (Regional Rural Banks - Responsible Business Conduct) Directions, 2025.
2. In exercise of the powers conferred by Section 35A of the Banking Regulation Act,1949, the Reserve Bank, being satisfied that it is necessary and e...