India, June 10 -- The Government of India has issued a release:
The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), today unveiled RISA - Timeless Tribal, a dedicated premium brand for tribal textiles, embroideries and handicrafts, and inaugurated the exclusive RISA Store at Gallery No. 2, Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi. The initiative aligns with the vision of Hon'ble Prime Minister Shri Narendra Modi for Viksit Bharat, promoting inclusive growth through the economic empowerment of tribal communities while preserving India's rich cultural heritage.
The RISA initiative has been conceptualized to create a distinct brand identity for tribal products,...