Intellectual Property India Publishes Patent Application for S-O-R Model For Identifying Green Gap Between Purchase Intention And Purchase Behavior In Context Of Green Cosmetics

MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202611108733 A) filed by Manipal University Jaipur on September 10, 2026, for S-O-R Model For Identifying Green Gap Between Purchase Intention And Purchase Behavior In Context Of Green Cosmetics.

Inventor includes Dr. Nupur Ojha.

The application for the patent was published on October 30, 2026, under issue no. 44/2026.

Abstract: The present invention relates to an empirical framework for analysing consumer purchase behaviour towards green cosmetics by applying the Stimulus-Organism- Response (S-O-R) model, incorporating Perceived Greenwashing and Green Cosmetics Purchase Behavior, to explains the gap between Green Attitude and actual purchase by the ...