Intellectual Property India Publishes Patent Application for Method And System For Optimizing Retail Promotions With Mixed-Integer Non-Linear Programming And Cross-Elasticity Effects

MUMBAI, India, Sept. 14 -- Intellectual Property India has published a patent application (202521020304 A) filed by Tata Consultancy Services Limited on March 06, 2025, for Method And System For Optimizing Retail Promotions With Mixed-Integer Non-Linear Programming And Cross-Elasticity Effects.

Inventors include Govindaraju, Uma Maheswari; Sethuraman, Srividhya; and Ramanan, Sharadha.

The application for the patent was published on September 11, 2026, under issue no. 37/2026.

Abstract: ABSTRACT METHOD AND SYSTEM FOR OPTIMIZING RETAIL PROMOTIONS WITH MIXED-INTEGER NON-LINEAR PROGRAMMING AND CROSS- ELASTICITY EFFECTS Existing solutions often rely on linearization or heuristic methods, which fail to capture the nonlinear interdependencies i...