MUMBAI, India, Aug. 12 -- Intellectual Property India has published a patent application (202611077448 A) filed by Noida Institute Of Engineering & Technology on June 23, 2026, for An Automated Marketing Campaign Effectiveness Measurement Device.
Inventors include Shani Kumar; and Nishu Chauhan.
The application for the patent was published on August 07, 2026, under issue no. 32/2026.
Abstract: The invention relates to an automated marketing campaign effectiveness measurement device configured to receive campaign data from multiple digital, physical, and hybrid sources, validate and normalize heterogeneous records, correlate promotional exposures with measurable customer responses, and compute effectiveness using weighted business indicat...