MUMBAI, India, Oct. 12 -- Intellectual Property India has published a patent application (202641116308 A) filed by Sr University on September 29, 2026, for A System And Method For Behavioural Users Classification And Intelligent E-Commerce Marketing Analytics.

Inventors include T. Deepika; and Dr. D. Srinivas.

The application for the patent was published on October 09, 2026, under issue no. 41/2026.

Abstract: ABSTRACT Disclosed herein is a behavioral user classification and data analytics system (100) for personalized e-commerce marketing that comprises receives user interaction inputs comprising click events, search events, product views, cart actions, navigation sequences, session information, and contextual information including devic...