MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202511115926 A) filed by IIMT College of Engineering, Greater Noida, Uttar Pradesh, on Nov. 24, 2025, for 'system and method for predicting and influencing green product purchase intention among young consumers.'

Inventor(s) include Ms. Anamika Chaturvedi.

The application for the patent was published on Jan. 9, under issue no. 02/2026.

According to the abstract released by the Intellectual Property India: "The invention discloses a system and method for predicting and influencing the intention of young consumers to purchase environmentally sustainable products. The system integrates behavioural theory variables, real-time social normative signals, en...