MUMBAI, India, April 17 -- Intellectual Property India has published a patent application (202641042184 A) filed by Hindustan Institute Of Technology And Science, Chennai, Tamil Nadu, on April 2, for 'system and method for optimizing consumer-centric marketing of organic products using health awareness, environmental concern, government support, and growth potential parameters.'
Inventor(s) include Shalini William; and Dr S Chinnathambi.
The application for the patent was published on April 17, under issue no. 16/2026.
According to the abstract released by the Intellectual Property India: "The invention "System and Method for Optimizing Consumer-Centric Marketing of Organic Products Using Health Awareness, Environmental Concern, Governme...