MUMBAI, India, Feb. 6 -- Intellectual Property India has published a patent application (202641007338 A) filed by Desidi Narsimha Reddy; and Vishal Reddy Namireddy, Hyderbad, Telangana, on Jan. 25, for 'big data analytics and consumer behaviour: understanding the role of ai in decision making.'

Inventor(s) include Desidi Narsimha Reddy; and Vishal Reddy Namireddy.

The application for the patent was published on Feb. 6, under issue no. 06/2026.

According to the abstract released by the Intellectual Property India: "The invention presents an innovative system and method for leveraging big data analytics to dissect consumer behavior, with a focus on elucidating AI's integral role in decision-making processes. In an increasingly data-driven ...