Intellectual Property India Publishes Patent Application for 'AI Driven Personalized Consumer Behavior Prediction And Adaptive Marketing System For Online Retail Environments' Filed by Sr University

MUMBAI, India, May 29 -- Intellectual Property India has published a patent application (202641064210 A) filed by Sr University, Warangal, Telangana, on May 21, for 'ai driven personalized consumer behavior prediction and adaptive marketing system for online retail environments.'

Inventor(s) include Chintham Surya Chandra; and Dr. Karra Aruna.

The application for the patent was published on May 29, under issue no. 22/2026.

According to the abstract released by the Intellectual Property India: "The rapid expansion of e-commerce and online retail environments has transformed consumer purchasing behavior, digital marketing strategies, customer engagement mechanisms, and retail business operations across global digital marketplaces. Artifici...